Best Practices for Brand Building with Corey Damen Jenkins
Learn the pitfalls and best practices to enter the world of product design.
Licensing your designs opens doors to new customers that you wouldn’t have found before. Join interior and product designer Corey Damen Jenkins for a behind-the-scenes perspective on brand development and expansion through licensing. He will lead us through the steps of working with a manufacturer to initiate and ultimately finalize a licensing agreement.
Corey’s brand first expanded into product design with the 2016 launch of Corey Damen Jenkins Exclusively for Leathercraft, a line of elegant home furnishings. In 2018, Corey debuted a new lighting collection with Hudson Valley Lighting–the first designer collaboration in the brand’s history. Learn how best to enhance your business through Corey’s informative and entertaining anecdotes and expert opinions.
In this course you will learn:
- What is a licensing agreement?
- How do I choose the right brand for partnership?
- How do I maximize my product life cycle?
- What are some tips for maintaining an active and successful manufacturing agreement?
Earn a complimentary .1 CEU Credit
In partnership with ASID Illinois
**This event is intended for Architect and Design Firms only. If you are a manufacturer or industry partner, we’d love to connect with you in another capacity. Please reach out for more details.**
Join Corey for an informal luncheon meet & greet at the C.A.I. Designs Showroom following his presentation!
About Corey Damen Jenkins
Nationally acclaimed interior designer Corey Damen Jenkins mixes vibrant colors with layered patterns to create architecturally inspired spaces that are, at once, elegant, inventive and timeless. Taking cues from runway fashion, his residences feature luxurious and refined materials including intricate wallcoverings, sculptural lighting and stately furnishings. Jenkins’ goal “is to ensure that my clients’ homes are always classic, chic and without an expiration date,” states the designer. Jenkins’ has designed client projects throughout the United States in Michigan, New York, Connecticut, New Jersey, Texas and Nevada, and internationally in Toronto, Canada.
Most recently Jenkins was honored with Traditional Home’s “New Trad” Rising Star of Design Award, as well as an extensive cover feature highlighting a recent commission. His work has also garnered attention from numerous publications including Architectural Digest, The Wall Street Journal, House Beautiful, Veranda, Domino, and HGTV. His brand expanded into product design with the 2016 launch of Corey Damen Jenkins Exclusively for Leathercraft, a line of elegant home furnishings. In 2018, Corey debuted a new lighting collection with Hudson Valley Lighting—the first designer collaboration in the brand’s history. He was also tapped to design the national ad campaign (Vanity Fair, Elle Décor) for DXV, American Standard’s luxury kitchen and bath line.
Corey Damen Jenkins & Associates expanded its imprint in 2018 with the opening of a second office in New York City’s Flatiron District. However, Jenkins remains dedicated to the resurgence of his hometown Detroit, and the original Birmingham, Michigan studio will continue to serve as the firm’s flagship location. Jenkins strongly believes in giving back to the design community. His firm generously supports a number of charities including Housing Works: Design On A Dime, Variety For The Children, The Detroit Symphony Orchestra, and DIFFA: Dining By Design in New York City.