Global Office Furniture Provider, Forward Space, Expands Midwest Presence with Multifaceted Showroom; Highlights Fresh Approach to Home Office Design

CHICAGO (Feb. 20, 2018) — Forward Space, a leading authorized Steelcase dealer, opened a new showroom in the Design Center at the Merchandise Mart (theMART). The Chicagoland-based office furniture distributor opened its doors on the sixth floor of theMART today, pointing towards a progressive fusion of residential and workplace design.

Forward Space President, CEO and Owner Jenny Niemann said, “Our industry is trending toward residential, and we felt there was no better place to be than the heart of the design community – the Design Center at the Merchandise Mart. Our commercial partner, Steelcase, has been in theMART for years, and the addition of our showroom will help serve designers with projects of all kinds.”

The 4,100-square-foot showroom features an extensive portfolio of products, ranging from seating and tables to storage solutions and surface materials, and including lines from newly formed Steelcase partnerships with BluDot, Mitchell Gold + Bob Williams and FLOS. The location in the Design Center will serve as an interactive space for designers to view and select products, giving them the opportunity to explore design possibilities and discover creative solutions.

“We are delighted to welcome Forward Space to the Design Center,” said Beth Hicks, managing director, marketing for the Design Center and Casual Market Chicago. “As the company continues to expand the possibilities of home office environments, we’re excited that the team has chosen the Design Center to help carry those residential initiatives forward.”

The new Forward Space showroom is located at 222 W. Merchandise Mart Plaza, Suite 614.


As the Midwest’s leading authorized Steelcase dealer, Forward Space is a woman-owned business that offers a diverse portfolio of products and services designed to engage users, support collaboration and quickly pivot allowing for the customization of employee and client preferences across generations and continents. Founded in 2014, Forward Space was formed though the merger of Chicagoland’s two leading Steelcase dealerships—Office Concepts and OEC Business Interiors.

The Design Center, located in Chicago’s historic Merchandise Mart, is home to four floors constituting the world’s largest and finest design center. As a leader in the $65 billion residential home furnishings market, the Design Center offers the largest presentation of high-end, customizable, residential and outdoor home furnishings worldwide, all under one roof. Encompassing 750,000 square feet, boasting more than 125 showrooms and featuring more than 2,500 product lines, it is the ultimate resource for designers and design enthusiasts of luxury furniture, fabrics, floor coverings, wall coverings, lighting and much more. For more information, visit

Beth HicksGlobal Office Furniture Provider, Forward Space, Expands Midwest Presence with Multifaceted Showroom; Highlights Fresh Approach to Home Office Design