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Through “The Soul of Design: The Neuroscience of Beauty, Color, and Pattern,” author of Ode to Color and product designer Lori Weitzner and interior designer Lisa Staprans discuss the effects that color and pattern have on overall mood and productivity levels. They share how understanding the neuroscience of design and color may help elevate emotions, influence creativity, and help strengthen businesses. Weitzner and Staprans provide ideas for designers to incorporate these elements into their work. You can view their panel HERE.
Lori Weitzner, Principal and Creative Director, Lori Weitzner Design (New York, New York)
Lori is internationally known for her contributions to the world of textiles and wallcoverings under the brand Weitzner. She has translated her aesthetic into collaborations with such renowned brands as Sahco, Samuel & Sons Passementerie, Perennials, West Elm, Artistic Tile and Papyrus. Her work is in the permanent collections of the Cooper- Hewitt and Smithsonian Design Museum among others. She is the recipient of more than twenty-five prestigious design awards and often lectures before audiences around the world on engaging the senses and finding inspiration in the world around us, both natural and man-made.
Lisa Staprans, Principal, Staprans Design (San Francisco, CA)
Lisa believes that artistically driven and emotionally connective interiors have the ability to transform one’s entire state of being. Lisa first fell in love with design while studying art history, art and architecture at UC Berkeley. She continued her education at the School of Visual Arts and Parsons School of Design in New York. Lisa has received awards from AIA for her work on the Portola Valley Town Library, a platinum LEED-certified project, and from ASID for a 3,400 sq. ft. Single Family Home, and for a 5,600 sq. ft. Residential Mountain Retreat project. Lisa is currently working on her first book, The Soul of Design.