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The Soul of Design: Understanding the Neuroscience of Beauty, Color & Pattern

April 21 @ 12:00 pm - 1:00 pm

Design Center is your design education resource. Learn and develop strong business strategies to better your business.


The Soul of Design: Understanding the Neuroscience of Beauty, Color & Pattern

April 21, 2021 │ Noon CT │ Zoom Webinar Presentation
Uplifting clients is at the heart of what designers do. Not only can it be fulfilling, but a space that makes clients feel good, even better, can help your business. Join author of Ode to Color and product designer Lori Weitzner and interior designer Lisa Staprans for a presentation that illustrates how understanding the neuroscience of design and color can help elevate mood, inspire creativity, and strengthen your business.

Attendees are encouraged to take Lori’s online Ode to Color quiz prior to the event: https://www.loriweitzner.com/odetocolor/

In this presentation you will learn:
• How the personal connection to color and pattern can impact everyday lives and wellbeing
• To create spaces that elevate emotional state
• The neuroscience behind design choices that assist in physical and mental health

This presentation will give you actionable ideas to help impact your clients and the designs you create for them.

Lori Weitzner, Principal and Creative Director, Lori Weitzner Design
Lori is internationally known for her contributions to the world of textiles and wallcoverings under the brand Weitzner. She has translated her aesthetic into collaborations with such renowned brands as Sahco, Samuel & Sons Passementerie, Perennials, West Elm, Artistic Tile and Papyrus. Her work is in the permanent collections of the Cooper- Hewitt and Smithsonian Design Museum among others. She is the recipient of more than twenty-five prestigious design awards and often lectures before audiences around the world on engaging the senses and finding inspiration in the world around us, both natural and man-made.


Lisa Staprans, Principal, Staprans Design (San Francisco, CA)
Lisa believes that artistically driven and emotionally connective interiors have the ability to transform one’s entire state of being. Lisa first fell in love with design while studying art history, art and architecture at UC Berkeley. She continued her education at the School of Visual Arts and Parsons School of Design in New York. Lisa has received awards from AIA for her work on the Portola Valley Town Library, a platinum LEED-certified project, and from ASID for a 3,400 sq. ft. Single Family Home, and for a 5,600 sq. ft. Residential Mountain Retreat project. Lisa is currently working on her first book, The Soul of Design.



April 21
12:00 pm - 1:00 pm
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