Chicago, IL (May 30, 2019) – Gabriella White, LLC parent company to indoor high style furniture brand Gabby and luxury outdoor line Summer Classics, will officially open the doors of a new showroom to trade professionals in the Design Center at theMART on June 10, 2019 during NeoCon. In addition, the new showroom will move to the 14th Floor (Suite 1411), signifying a greater commitment to showcasing indoor residential furnishing while still allowing the design community to see both brands together.
“We ultimately think this move will be a great benefit to our customers, especially with the growing connection between indoor and outdoor spaces,” said William White, President of Gabriella White, holding company for Summer Classics, Gabby and Wendy Jane. “Moving to the 14th floor allows designers and retailers better access to our showroom throughout the year, giving them a central location to shop both Gabby
and Summer Classics. And with our brands experiencing a continued growth in popularity among design leaders in the industry, we believe that this move aligns with our growth strategy of showing both brands together.”
The newly renovated 11,000 square foot showroom will feature indoor transitional furniture – including case goods, custom upholstery, lighting and stylish performance pillow line, Wendy Jane by Gabby – with a compelling assortment of outdoor furniture. The size and layout of the new showroom, including two distinct entrances, makes it an ideal space to connect Gabby and Summer Classics.
“We are thrilled that Gabby and Summer Classics have chosen to expand their presence at the Design Center,” said Beth Hicks, Managing Director, Marketing for Design Center and Casual Market Chicago. “We cannot wait for interior designers, who find inspiration here every day, to experience both of the brands and benefit from their full range of products for both the inside and the outside the home.”
The launch of the showroom will be followed with a Grand Opening celebration early fall during Casual Market (September 10-13) and Design Chicago (October 2-3). Please look for updates on the opening, as well as plans for special events and promotions, hosted on a quarterly basis.
The new Gabby and Summer Classics showroom will be located at 222 W. Merchandise Mart Plaza, Suite 1411; open Monday through Friday, 9 AM to 5 PM.
About Summer Classics
Summer Classics is a member of the Gabriella White, LLC family of companies and is a premier innovator, manufacturer, and retailer of fine outdoor furniture in the U.S. since 1978. The family- owned company has aimed to delight its customers by passionately designing luxury outdoor furniture with the belief that timeless designs can and will be embraced for years. Life’s Best Moments . . .Furnished. ™ For more information, visit summerclassics.com. Visit Summer Classics on Pinterest, Houzz, Facebook, and Instagram.
Gabby is a member of the Gabriella White, LLC family of companies. Gabby has created what one of the most compelling assortments of occasional transitional furniture, casegoods, custom upholstery and lighting products offered to the design and retail trade. This family-owned business has showrooms across the country and celebrates what drives their business…beautiful design. The company defines its purpose as Life’s Best Moments. Furnished. ™ For more information, visit www.gabbyhome.com. Visit Gabby on Pinterest, Houzz, Facebook, Instagram and Twitter.
About Wendy Jane
Wendy Jane by Gabby is a member of the Gabriella White, LLC family of companies. It is a family- owned furniture company that creates luxury indoor and outdoor performance pillows for the design and retail trade. The company defines its purpose as Life’s Best Moments. Furnished. ™ For more information, visit GabbyHome.com/Wendy-Jane-by-Gabby.
About Design Center at The Merchandise Mart (theMART)
The Design Center, located in Chicago’s historic Merchandise Mart, is home to four floors constituting the world’s largest and finest design center. As a leader in the $65 billion residential home furnishings market, the Design Center offers the largest presentation of high-end, customizable, residential and outdoor home furnishings worldwide, all under one roof.
Encompassing 750,000 square feet, boasting more than 125 showrooms and featuring more than 2,500 product lines, it is the ultimate resource for designers and design enthusiasts of luxury furniture, fabrics, floor coverings, wall coverings, lighting and much more. For more information, visit designcenter.com. Visit Design Center on Facebook and Instagram.